Instagram brings your brand to life in a snap
Every year, it appears that a new social media "star" emerges. In recent years, Facebook, Twitter, and LinkedIn have become household names, with 2012 being the year of Pinterest. Instagram is now vying for the top spot.
What marketing opportunity does this present?
With the growth of the Instagram community, large brands and corporations such as Starbucks, MTV, Nike, and Marc Jacobs, to name a few, are actively using the mobile picture app into their marketing plans.
Simply Measured reports that 59 percent of the Top 100 Global Interbrand Brands have Instagram profiles. According to the Instagram blog, the two-plus-year-old site has over 100 million monthly active users. When compared to Twitter, which reached 200 million users in six years, this is a significant achievement.
What distinguishes Instagram from other social media platforms? The fact that it's virtually entirely photo-based is the most evident feature. However, because customers can express themselves from anywhere, at any time, its simplicity makes it a great vehicle for engaging them. I suggest you to visit this website for more information about Instagram marketing trends.
What are the benefits of using Instagram for your business?
In 2013, visual content is projected to be a big trend. Emotions are evoked by pictures, and they reverberate across cultures. In fact, when it comes to social media, photographs create more interaction than any other type of material. Photos, for example, have a 39 percent greater engagement rate on Facebook than other postings. It's hardly surprising, therefore, that Instagram has become so popular in such a short period of time.
If you're seeking for ideas on how to expand your current Instagram following, look at the following four businesses for instances of how they've effectively integrated the platform into their marketing mix:
Red Bull - Red Bull recently held an Instagram contest in which two tickets to this year's Red Bull King of the Rock Finals basketball event in San Francisco were given away. Followers were invited to snap a selfie of themselves with a basketball in unusual places and hashtag it #TakeMeToTheRock. The game not only enthralled fans, but it also provided an opportunity for Red Bull to make a statement and interact with the sports community.
Ford Fiesta - Fiestagram was one of the first Instagram promotions launched by a major company in early 2012. Ford used a simple picture competition to engage its target demographic. During the seven-week campaign, about 16,000 images were uploaded, and the offer gained a lot of attention on Facebook and Twitter, with many people connecting their accounts.
Tiffany & Co. - A Tiffany promotion introduced three new picture filters to fans: Tiffany blue, Tiffany peach, and Tiffany black and white. Followers were urged to use the hashtag #TrueLovePictures to tag images of themselves and their significant ones, and Tiffany showcased a selection on its "True Love in Pictures" website. Tiffany was able to provide relevant, brand-related material to its followers while simultaneously asking them to participate in the experience.
Comodo - The Soho, New York diner has launched a "Instagram menu," in which customers are encouraged to take photographs of their meals and tag them with the hashtag #comodomenu. Diners and interested prospective customers at this Latin American restaurant may now have a more involved eating experience by looking up photographs of the business's dishes using the hashtag.